The great thing about the Body of Christ is that it has Jesus in common. And yet even within specific denominations, individual churches offer something unique based on the gifts of the priest, the pastor or the minister, along with the culture and personality of the community and congregation. For example, one church may lean toward evangelism and missions while another, the Holy Spirit and intercession.
If a church is centered in the middle of a poor neighborhood, its mission might be different from a church located in a sprawling, wealthy community. Therefore, the message of the two churches would be different in order to reflect the needs of the people. In the poor area, the leadership and members might be prone to offer helps, but at the same time, motivate and assist the congregation with improving their circumstances. The overall message from the pulpit might be for members to see themselves as Christ does, and to serve others so that they are not always on the receiving end of charity.
On the other hand, a church in a wealthier community might be prone to offer financial help to the disadvantaged and to be a funnel of financial blessing to the mission field. At the same time, the pastor or priest might spend time at the pulpit or in personal counseling situations teaching on the importance humility and the value of serving and being served.
Whatever the message of the church, it should be marketed in an authentic way so that expectations can be actualized. Today, people want marketing messages to be fun and creative, but mostly to be real. This is especially true in a society where people are looking for connection and a sense of belonging. They want to fit somewhere. Therefore the goal of marketing is not necessarily to push the Christian message through the media, but to gather the like-minded in order for the congregation to do its work in fulfilling the Great Commission.